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Sway: The Irresistible Pull of Irrational Behavior
: :A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.Drawing on cutting-edge ...
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Sway: The Irresistible Pull of Irrational Behavior
: :the Irrestistible Pull of Irrational Behavior, 'brilliant book shows how people do things against their best interests,' by Rom Brafman, the author of last year's The Starfish and the Spider and his psychologist brother
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Sway: The Irresistible Pull of Irrational Behavior (Unabridged)
: :the Irrestistible Pull of Irrational Behavior, 'brilliant book shows how people do things against their best interests,' by Rom Brafman, the author of last year's The Starfish and the Spider and his psychologist brother
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