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Rating: - Good concept, inconsistent quality
The concept is good--not the B-12, tho that's cool too--rendering an alkaline condition in the mouth, and thence, via saliva, the gut, which I find soothing on reflux. But the flavor has been inconsistent. My latest batch of cinnamon flavored B-Fresh gum is but distantly cinnamon, with a little fruit, and mint tinges, resulting overall in an incipid synergy of flavors. I suggest that the manufacturerer CLEAN the machinery better between batches.

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Rating: - Better than most
This gum is very soft. It's made with Xylitol, which is the safe, sugar-free sweetener, which even has been proven to reduce cavities. It tastes really good, the problem for me is the flavor doesn't last very long. My son loves it, but he's wanting a new piece every five minutes, which I don't like.